34 votesKatherine Chalmers supported this idea ·
3 votesKatherine Chalmers commented
Tying web activity to specific leads and behavior-triggered marketing campaigns are becoming critical aspects of our marketing program. While 1 Shopping Cart has nice features for landing pages, email marketing and drip campaigns, it lacks the critical web tracking and activity alerting capabilities that marketing automation systems offer. (And they lack the shopping cart and upsell features!) It would be nice if you offered proactive web tracking and reporting features too. However, it would be much better if you offered good integrations with marketing automation systems that target the small and mid-sized business segments (LoopFuse, Pardot, etc.) Alternatively you could accomplish this with a very good, clean Salesforce.com integration since most marketing automation systems already integrate with it. With SFDC as the data master, the marketing automation and 1 Shopping Cart systems could share info using Salesforce as the integration hub. Being able to tie these all together would be huge.