Cart set-up - Displaying Billing information fields
There is too much personal information being requested in the ‘billing information’ section on the ‘checkout’ page.
While your system allows certain fields to be turned off, your system makes a number of fields ‘required’ when they should not be.
I have a significant enough proof of order page abandonment from people objecting to having to give personal information when there is NO requirement for it
This is particularly the case when products being sold are ‘digital’ products (and are digitally delivered).
People strongly object to having to give their ‘Address’ and ‘Phone’ as a ‘requirment
The following fields should be OPTIONAL to display on the checkout page :
There is absolutely no need to make ‘Address’ and ‘Phone’ number’ fields ‘ be ‘required fields to be completed
And please don’t try to tell me that these field are mandatory requirement, BECAUSE THEY ARE NOT (if the products being sold are ‘physical products’ than that information would be required.
But let ME decide what fields will be displayed that when setting up my cart.
You only have to look at other platforms like Clickbank…JVZoo and number of others.
They only require the purchaser to provide an email address, ZIP Code, Country
They do not require the buyer to provide and ‘Address’ or ‘Phone’ numbers