Unlimited Coupon Code is also limited to one time per customer
Currently a coupon can be set to be available to a limited or unlimited number of people in general. However I have an ongoing, unlimited coupon that is for first time buyers of a service. WIthout the feature to limit it to one time use by a customer they can use the coupon repeatedly.
A coupon that can be used only ONCE per customer (10% off your 1st order) ($5 off when you reorder from us)
This seems to be such a basic marketing incentive, I find it hard to understand why this is not implemented.
The same idea has been suggested under several suggestions - get to it already!
Chee'Bonnet Inc. commented
Yes, exactly. We want to offer an ongoing 1 time discount to first time customers but there's no way to accomplish this in 1ShoppingCart.