It will be GREAT if we can do more and better testing with emails.
One major point:
Let us be able to test email messages to a specific list/autoresponder group.
If we can send 1/2 of the mentioned list, one email. And the other 1/2 of the list, a second email.
What would be great, is if it was easier to take a sample from a specific list and do the above described test.
Also, that any subsequent email to the same list, can exclude the first sample group...
i.e. If I did a test:
- Sample Group A from List #1 - Email #1
- Sample Group B from List #1 - Email #2
If Email #2 was the best performing and we roll it out to the rest of the list. Then the group, 'Sample Group B from List#1' wont get the email again.
Make Anything Work Holdings Inc commented
I actually can't believe that this isn't already implemented. 1SC is marketed as an email marketing service, in addition to ecommerce solution.
But no self-respecting online marketer can do without proper split testing. All the other major players have this feature.
This needs to be addressed sooner rather than later.
Reactor Publishing commented
This is a great idea! split testing emails is a very powerful marketing method. Please can we have this feature.
Anything that promotes split testing is a win.