1ShoppingCart would rule the eCommerce world if you just...

Better, more robust reporting. Period.

It would be very helpful to be able to custom-create our own reports by selecting data fields and assigning sort order. For instance, I could create a report of "all customers who have purchased product A, and are from California, sorted by zip code". Just give us data field check boxes and a sort order drop-down (sort by 1, then 2, then 3) and let us create our own reports.

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